Thermal counters : This technology was developed using heat sources to count the number of people who walk into a store.Each time this beam of light is broken, it adds a count to the tally. They use a receiver or reflector to shoot a continuous stream of light across the entrance. Infrared beams: Beam counters are placed on opposite sides of the store entrance.Pressure mats: Pressure-sensitive mats, platforms, and sensors were one of the first of advancements targeted at counting people.In 1874, Alexander Atkinson invented a counting register to track quantities of grain. These devices were used to count agriculture, machinery, and more. Mechanical counters: In the 19th century, inventors began creating and patenting mechanical counters.According to the National Museum of American History, “scribes performing calculations moved small stones or metal tokens along lines.” Manual counts in ancient times: There are historical indications of early manual counting. Leading brands in Ukraine rely on Bindy for retail audits, site inspections, store walks, site visits and field surveys.įirst, let’s take a look back at the evolution of foot traffic counting and analysis: The evolution of the foot traffic counter In this article, we’re examining the history and evolution of foot traffic analysis and how you can use it in your retail stores. Now, data-driven retailers can collect rich insights about not only how many people enter their store but also about their behavior while there. Foot traffic analysis evolved from simply body counting to a more sophisticated set of analyses, akin to those available online. Meanwhile, brick-and-mortar retailers were happy if they could get an accurate number of shoppers who entered the store.Īnd then came technology. They could track more than just how many people came to their site - they could look at how they interacted with their site and therefore understand overall customer behavior while engaging with the brand. When online shopping made headway, e-commerce brands had an upper hand in terms of data. Foot traffic analysis is helping brick-and-mortar stores gain the same rich customer insights e-commerce brands have been capitalizing on.
0 Comments
Leave a Reply. |