Experimenting With Functionality And Testing Use CasesĪs this new technology continues to evolve, we are approaching AI with curiosity as we test capabilities and look at potential use cases. You can use dynamic content that changes based on the user’s behavior, such as by displaying different images or copy depending on the customer’s geographic location or browsing history. A company can use data to identify a customer’s preferences and tailor its website experience based on those preferences. You can leverage AI learning to analyze customer data and create personalized experiences. Analyzing Customer Data And Creating Personalized Experiences One thing I’ve learned: AI is too often viewed as a replacement for humans, rather than as a tool. I’ve been getting hands-on experience with AI chatbots and image generation tools in order to better understand how our agency can make use of these advancements, from incorporating AI into our own workflow to being better able to advise clients and influencer partners on how to make the most of AI. Getting Hands-On Experience With AI Chatbots And Image Generation Tools This has taught us to balance automation with human input, prioritize ethical AI considerations and use AI to enhance marketing efforts, rather than relying on it as a replacement for human expertise. Staying informed about new developments in AI and how they could impact our industry is also important. We regularly conduct research, test different AI tools and analyze data to measure results. Conducting Research, Testing Tools And Measuring Results Through this experience, I’ve learned that AI can significantly boost productivity and teamwork across different departments. We’ve implemented these tools to streamline processes and enhance collaboration. I’m personally exploring AI’s impact on our industry by engaging with AI tools daily, and I require our employees to do the same. Paula Chiocchi, Outward Media, Inc.įorbes Agency Council is an invitation-only community for executives in successful public relations, media strategy, creative and advertising agencies. That’s why it’s critical to customize that text and make it your own. Its output can sound robotic, and since the text it generates can be pulled from existing works, copyright infringement is a potential issue. We’re now testing ChatGPT as a content development starting point for landing pages, email, lead generation and more. Customizing AI-Generated Text To Make It OriginalĪI has worked well for us for SEO and email personalization at scale.
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